During my initial stages as the new Editorial Director for HAVEN, creating new, engaging and shoppable content was a priority. HAVEN’s ‘FOCUS’ series highlighted new seasonal deliveries in an educational editorial manner, while giving the customer the choice to directly shop the feature while reading. This has now evolved into more micro features on smaller collections on the site.
Creative, Editorial Direction & Photography
Styling — Jefford Lam
Model — Vova (Want Management)
HAVEN Apparel Inc. 2018.