In late 2018, Nike created it’s new experimental expression sub division line, Nike ISPA. Nike then partnered with HAVEN in 2019 to present their new collection. Working along sided with Hotel Creative, we developed a launch campaign involving editorial, video and a pop-up shop / installation gallery event, to drive awareness to the new collection. ISPA is a philosophy: Improvise. Scavenge. Protect. Adapt. The actions form a set of design principles; manifested as a pinnacle experimental expression of Nike design across all categories, including the latest innovations and established creations. The resulting product relays an optimism about the power of design, addressing the discreet needs of the city dweller.

Creative Direction & Photography.

Assistant Director — Jefford Lam
Cinematography — Ali Khurshid
Styling — Chais Mingo
Assistant — Duy Nguyen
Video Editor — Devante Thomas
Music — YOBI
Model — Benny Haan

Nike, HAVEN Apparel Inc., Hotel Creative. 2019.