We partnered with Nike to debut one of its most innovative and coveted new silhouettes in 2018, the React Element 87. Equipped with a series of pressure maps and a drill, designers drilled holes and found, through trial and error, which depths and densities accomplished comfort goals. The densities and pressure maps were figured through what is known as a tile to create a patterned midsole delineating where the drill experiments had realized those different densities but now perfectly scaled to every shoe size.

Savvy contemporary refinement to an old design is also evident in the upper of the React Element 87. While its 100-percent TPE yarn textile upper exudes a contemporary translucence, the treatment of the eye stay and the employment of a heel clip nod to iconic silhouettes of the past. The result is a new articulation of Nike’s React technology, an out-the-box interpretation of a timeless runner from the past yielded in an avant-garde new upper.

Creative Direction, Set Design & Photography

Styling — Chais Mingo
Assistant Director — Jefford Lam
Model — Foley

Nike & HAVEN Apparel Inc. 2018.