Partnership content with Nike, published on HAVEN’s website and social media platforms.
Tokyo native and seasoned Nike partner and collaborator Jun Takahashi has long been revered as one of fashion’s most influential designers; his clothing label UNDERCOVER has been a staple of subculture fans since he founded the brand in 1990. Takahashi first partnered with Nike in 2010, and since then the fashion icon has added his touch to several Nike staples, including his renowned Nike Running partnership, Gyakusou. For his latest collaboration, Takahashi brings his unique UNDERCOVER irreverence to the Nike React Element 87 with three unique renditions.
Debuted on the UNDERCOVER runway at Paris Fashion Week Fall-Winter 2018, the Nike React Element 87 x UNDERCOVER takes inspiration from heritage running shoes like the Nike Internationalist, adds reflective and transparent details and places it all on Nike React foam. Signature UNDERCOVER branding and a dose of color bring fresh dimension to a bold design.
Creative Direction, Photography & Video.
Assistant Director — Jefford Lam
Camera Assistant — Jason Williams
Video Editor — Kazuya Ito
Floral — Angelique Jenkins
Nike, HAVEN Apparel Inc. 2018.